Our national marketing and advertising programs are strategically designed to increase brand awareness and drive more guests to your hotel, using the most effective combination of media and initiatives, at the most efficient budget spend.

Marketing Services

Directories: Each hotel receives representation in our national print travel directory. These directories are distributed to millions of guests and travel partners throughout the US and around the world.

eComment Cards: To ensure that we're meeting and exceeding our customers' expectations, we send Electronic Comment Cards to all of our guests. Feedback and reporting for every hotel is conveniently accessible through the USFS Dashboard.

Customer eMail Communication: Our seasonal email communications are coordinated to help us keep our loyal customers and frequent guest program members up to date on promotions, special offers and product enhancements.

eCommerce

Brand Websites: Our brand web sites provide each of our hotels the opportunity to fully market their unique selling proposition including photos and details on hotel amenities and services, area attractions, local dining and other area information. Our streamlined booking engine offers online reservations to drive more room nights and increase revenue.

Travel Partnerships: We work closely to build key relationships with the leading online travel agencies including Expedia/hotels.com, Travelocity, Orbitz and TravelWeb/Priceline to ensure our hotels receive the most competitive business terms and the best market share.

GDS Partnerships: Our CRS connects to all Global Distribution Systems (GDS), enabling travel agents worldwide to access and book your hotel. And, payment to travel agents is even easier through our centralized commission processing program.

National Advertising

Through a strategic combination of traditional media and Internet advertising, we ensure the maximum brand visibility and share of mind.

Advertising Campaigns: Annual traditional media campaigns are targeted to specific customer segments and are designed to increase brand awareness, capture demand and grow our brands market share.

eMarketing Efforts: A combination of search engine marketing, electronic network advertising and affiliate marketing work in unison to build web site traffic and online revenues. Integration with traditional media campaigns helps to drive further brand equity.

Public Relations

Our corporate communications efforts supplement our national marketing campaigns and help to increase awareness of our hotels worldwide and attract new guests through trade, consumer and business press at a national and local level.

Extranet

A dedicated Extranet provides franchisees with access to tools, training and support to help them succeed in business.